Brochures
What do you want your prospective clients or customers to know about your products and services … and about your company? What important things can you teach and educate your prospective clients about regarding the products and services you offer? One of the best ways to get all of that information together, and in a compelling manner is with a professionally created and printed brochure.
How to make your brochure stand out
Printed brochures are a staple in the business world and probably in your industry as well … but the problem with many companies and organizations is they don’t give enough credence to how powerful a marketing tool brochures can be if they are created and printed well. Many companies think of the tri-fold brochure as the only option, when in fact for little or no additional cost you can create a stand-out brochure that follows a more compelling format.
The way to make your brochure stand out is to first create compelling content that teaches, helps and educates prospective customers on the best way to purchase your product or service. Once you have accomplished that, you include your organization’s unique solutions to their problems … when you do that you will have created a professionally printed brochure that stands out from the crowd!
Brochure Sizes
Choosing the proper size and paper style for your brochure is the first step of the process. There are four standard brochure sizes:
- 8.5 X 11
- 8.5 X 14
- 11 X 17
- 11 X 25.5
Of course if you want to get creative we can help you come up with a custom size that matches your needs and message.
Brochure Paper Stock Options
The quality and style of the paper you choose fro your brochure can make a big impression with your prospective clients … and you don’t always have to pick the typical glossy style option!
At Griffith Printing we offer many different stocks, including:
- 80 lb. gloss
- 100 lb. gloss
- Uncoated stocks in multiple weights
- Recycled stocks
Are you mailing your brochures?
If you are planning on sending out your brochures as a direct mail piece, or if you mail out a brochure as a normal business practice, then you may give some thought on the size of the piece to take in account on how the piece will be mailed. The US mail has brochure guidelines that allow you to reduce your costs of mailing; but they have specific rules regarding tabbing, dimensions, and size and location of the address label. So it is important to make sure you understand all of those mailing parameters. At Griffith Printing we offer a complete direct mail program for your brochures or any other direct mail piece.
Brochures are one of the most useful and versatile pieces in your marketing program, and when they convey your message and look and feel professional, they can make a huge impact on your prospective clients!